Learfield licensing partners trademark policy the collegiate licensing office is responsible for advancing, protecting, and enforcing the proper use of baylors licensed logos and brand marks on products, in promotions and in advertising. Learfield img college licensing partners california. Only a certificate of insurance and applicable endorsement will be. Cmu licensing faq 2015 central michigan university. Were proud to represent nearly 100 collegiate properties throughout the country. We are excited to begin this agreement with learfield. Naming rights agreement partners products or services is in one of the categories. From the navigation menu bar top, select license management. Financial advances have also been seen in areas of licensing royalties and overall multimedia rights property value, resulting in the successful negotiation of an extended agreement with learfield that increased guaranteed annual revenue and led to the installation of a new video board in the slater family ice arena. Learfield set out to make acquisitions in licensing and digital to provide an even more comprehensive service to their university partners. For property details, click on the respective collegiate entity below. Any person, department, organization including student organizations or corporation wishing to manufacture a product bearing or containing any of the marks of the university, or to provide a service that will use the marks. Moreover, the pennant serves as the defining element of learfields standalone secondary icon and the basis for all of the organizations supporting look.
Under the new relationship, learfield licensing partners specialty. Learfield licensing partners strategic communications. Learfield licensing partners and img college completed their merger into one company in 2018, and recently announced the return of the iconic clc brand. Creating and maintaining positive relationships with manufacturers, retailers and consumers is an integral part of promoting the university, and helps to ensure that all products bearing the marks of csulblong beach state are of the highest quality. All manufacturers or resellers of collegiate licensed products must sign a license agreement with learfield licensing partners llc, which is an agent that provides trademark licensing services for more than 500. Usc is an active clpa member and requires its licensees to utilize the clpa authentication program. This program is administered by seton hall and in partnership with the learfield licensing partners. Hasbro passes go on monopoly 85th anniversary with a community chest of consumer products offerings. While were still in a growth mode, i know learfield is very.
The new partnership, which will begin with staffing assignments this fall. The program is administered by the university relations office and in partnership with the learfield licensing partners. Trademark licensing program licensing hofstra new york. Csulb is contracted with learfield licensing partners to manage the licensing process. Marketing the university of southern indiana brand to potential manufacturers. Learfield sports announced today that it has entered an agreement to acquire licensing resource group, adding an array of licensing, merchandising and brand marketing services to its portfolio of. This means that valdosta state university requires all commercial products bearing vsu marks to display the collegiate licensed products clp label. For the learfield img college licensing partners handbook, click here. Licensing is an agreement wherein the owner of a trademark gives another party the right to use that mark in exchange for payment of a royalty. Any person, organization or corporation wishing to manufacture a product bearing or containing any of the marks of the university, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. The collegiate licensing company clc was founded in 1981 by bill battle after he signed legendary coach paul bear bryant to. The fact that it all got done inside of 12 months is a really positive surprise. Information on the services provided by learfield licensing partners, including a copy of an application and license agreement can be found on his website or by contacting the company at. See the complete profile on linkedin and discover tony v.
Learfield partners with sportsdigita to bring digideck. Those wishing to become licensed can obtain an application pdf. Additionally, we have close to 1,200 radio stations nationwide we are proud to call partners. Please thoroughly read this packet before completing the application. Brand usage approvals and licensing licensing brand. Berkeley on the heels of its groundbreaking under armour partnership announced this spring, the university of california, berkeley continues to fortify its brand position with a new multimedia rights agreement with learfield, announced today by cals director of intercollegiate athletics, h. Multimedia rights sponsorship learfield img college. Apply to any positions you believe you are a fit for and contact us today. Bradleys office of marketing and communications partners with learfield licensing partners to ensure trademarked logos and names are used on highquality, socially responsible and appropriate merchandise and apparel. Llp license application southeastern oklahoma state.
Schedule a from learfield licensing partners license agreement. Thanks for your interest in working with k12 licensing and our clients. Click the royalties tab as you usually do when submitting royalties in trademarx. The assistant vice president for marketing and communications has been delegated by the.
Business agreement policy in order to maintain the upstanding brand name of charles river apparel and our trademarks, as well as maintain a positive working environment for our employees, all customers of charles river apparel are subject to the following outlined terms and conditions. Licensing can help a company expand into new markets effectively and easily while lending the licensee an established name and reputation. A trademark license agreement allows the licensee to use but not own the licensors trademark in connection with agreedon products or services. Welcome to the careers center for learfield img college. Use of the university of houstons trademarks without license or permission from university marketing is strictly prohibited. Learfield sports to acquire licensing resource group lrg. Thank you for being one of samfords licensed vendors. Learfield licensing partners provides full license management services to more than 560 colleges and universities, athletic conferences and special properties nationawide. For sponsorship opportunities across multiple properties, please contact our national sales team. However, there will be work to create guidelines for the schools logos and mascots, and the school has entered a licensing agreement with learfield licensing partners. Learfield licensing partners, llc will not accept insurance declaration forms, binder or the full policy in lieu of the certificate of insurance unless it is requested. These services include license management, royalty collection and accounting services, legal assistance, enforcement and anticounterfeiting services, and marketing. Brand approval is required for all signs, banners and table drapes.
Licensing agreement from learfield licensing partners to sell alabama state university paraphernalia if applicable 3. In partnership with learfield licensing partners, the licensing program regulates, promotes, and protects the commercial use of the universitys name. Learfield licensing partners is a worldclass licensing firm whose services and success align perfectly with learfields history, strength and reputation within the industry. Learfield licensing partners is an acquisition made by learfield sports in 2014 that merges strategic marketing affiliates sma and the licensing resource group lrg into one worldclass licensing firm whose goal is to provide best practices and strategies in. Before producing any item that includes csusb trademarks, including our name, you must have design approval from the office of strategic communication and use an approved licensed vendor. Johnsons profile on linkedin, the worlds largest professional community. All art designs must be submitted for approval through learfield licensing partners approvals on demand system. Pointing forward to represent the future, it adopts the primary color of learfields university partners to bolster cohesion and create a uniform visual expression. Wright state university participates in a licensing program that oversees the use. University hereby grants and licenses to contractor the rights and.
What is the university of vermont licensing program. Trademark licensing california state university, long beach. If you would like to learn more about the csub athletics licensing program, visit the learfield img college licensing partners website. Responsibility for oversight of the licensing agreement rests in the division of marketing and communication. Learfield licensing partners university of southern indiana.
State university and in partnership with learfield licensing partners llp. The university maintains a licensing agreement with learfield licensing partners, who administers the licensing process on behalf of the university and assists with issues of legality and enforcement. The collegiate licensing office protects and controls the use of the universitys licensed identification marks, logos and logotypes. Pursuant to the standard license agreement, licensee has a contractual obligation to carry liability insurance and provide a certificate of insurance for products that bear the intellectual property of owners for which they are licensed. The collegiate licensing product association clpa is a nonprofit organization consisting of independent colleges and universities and those institutions represented by learfield licensing partners. Aberdeen northern state university has signed an exclusive agreement with learfield licensing partners, a trademark management company specializing in collegiate licensing and branding, that allows learfield to represent the university and its licensing program.
About clc trademark licensing the university of texas at austin. Licensing program the licensing program vsu has an official licensing program managed by learfield licensing partners llp. Samford university has a contractual agreement with learfield licensing partners to manage all samford university trademarks and brands. A corporate filing is called a foreign filing when an existing corporate entity files in a state other than the state they. Official csusb merchandise and promotional items fall under the licensing agreement the university holds with learfield licensing partners. Does all artwork have to be submitted for approval.
Seton hall licensing seton hall university athletics. Licensee resources trademarks and licensing services usc. Learfield licensing partners, llc grants commercial trademark licenses to manufacturers or resellers of collegiate licensed products. Licensing international to conduct first global study of diversity and inclusion in the licensing industry. Centralmichiganuniversitytrademark licensingfaq whatisatrademark as. The university maintains a licensing agreement with learfield licensing partners, who. You can obtain an application for a license agreement directly from learfield licensing partners. Clc was the company that gave birth to the collegiate licensing industry in 1981 after a licensing agreement between legendary alabama football coach paul bear bryant and original company founder bill battle, said greg brown, president and ceo of learfield img college. Atairos group to acquire learfield plano, tx and new york, ny october 8, 2016 learfield ommunications, inc.
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